PROJECT FOCUS

The logo of Metrobank card.

Challenge
Metrobank Card, the country’s no. 1 credit card provider, needed to expand the digital presence of its various credit cards and drive traffic to its website.
Solution
Logik created and implemented a 3-month multi-brand digital advertising campaign focusing on three of Metrobank Card credit cards: Metrobank Femme Signature Visa, Metrobank Robinsons Cebu Pacific and their online-only card, Metrobank ON.
Results
Increased awareness of the three Metrobank Card credit cards through social media and digital advertising, as well as visits to the Metrobank Card website.
Facebook
The Metrobank Card Facebook page grew from 24,551 likes to 68,997 likes by the end of the campaign period.

Card
Femme Signature Visa
ON
Robinsons Cebu Pacific

Reach
1,583,017
3,127,820
1,548,884

Clicks to Website
47,061
86,518
52,343

Youtube

Card
Femme Signature Visa
ON

Reach
542,902
3,235,576

Video Views
44,516
75,165

Google Ad Network

Card
Femme Signature Visa
ON

Reach
298,256
4,007,298

Clicks to Website
2,597
15,854

Metrobank advertisement
Metrobank advertisement
Metrobank advertisement
Metrobank campaign

REACH US