PROJECT FOCUS

Challenge
The Globe Enterprise Innovation Forum is an annual event that gathers the country’s top business executives and progressive industry thinkers in an environment where they can explore new business ideas and strategies, and discover cutting-edge innovation. Globe needed a comprehensive digital plan for the event.
Solution
Logik provided event solutions through several components.

Creation and Delivery of EDMs (electronic direct mail)
Emailer content developed to invite and inform people of the essentials of the event Monitoring and database management

Development of Event Website
Housed information for the event
Capability for Online Registration

Development of Event App
Provided information needed for the event
Created with social media capabilities

Deployment of Social Media program
Creation of event-specific account
Cascade of teasers and announcements before the event
Avenue for engagement with the attendees, sponsors, and Globe employees for activities regarding engagement

Live Tweets during the event
Twitter photos and quotes from the various talks throughout the day
Select tweets were displayed on the LED screens used at the event to engage the community
Twitter used to crowdsource questions for the Q&A after Keynote Speech
Results
The Globe Enterprise Innovation Forum has marked its highest turnout for the annual event. The Twitter account registered over 140 tweets during the event. Tweets were picked up and by established sites such as reddit_entrepreneur, and shared by event keynote speaker Guy Kawasaki.
Globe webpage Globe mobile app

REACH US