CEMEX Philippines, part of one of largest cement companies in the world, needed to expand the reach of its road safety awareness program’s Listo Tayo – a series of school visits where the children are taught how to properly cross the road and other road safety tips.
Logik developed the Listo Tayo Facebook page as resource material hub for anything and everything pertinent to road safety. It was created as an avenue for the people who went to the events to interact with CEMEX’s Road Safety Awareness Program.
The Listo Tayo Facebook page has 13,070 likes. We engaged an average of 2302 people weekly and reached an average of 9256 people weekly.